WHITE HILL

WorkLittle Creek Outfitters

Concept redesign · Not the official site

Little Creek Outfitters

A concept redesign for a real guided fly fishing and raft rental outfitter in Maupin, Oregon. It shows how far a small guide service's site can go on atmosphere, structure, and type.

Visit the concept All work
Type
Single-page concept redesign
Role
Design and build by White Hill
Sections
Ethos, Trips, Rentals, Guides, Book
Address
littlecreekoutfitters.netlify.app
Little Creek Outfitters concept on desktop: deep green background, Read the River in very large cream and orange letters, coordinates for Maupin, Oregon, and a footer line labeling the page a concept redesign Little Creek Outfitters concept on a phone: the same headline stacked above the summary and booking buttons
Desktop and phone captures of the concept. The label at the bottom of the desktop capture is part of the site.

01 · The idea

Sell the water before the trip.

People do not book a guide from a price list. They book because a page made them feel the river. The concept treats the site like the first ten minutes of the trip: dark water, a gauge reading, coordinates, and three words that tell you what a guide actually teaches.

Underneath the mood it stays practical. Every trip card shows its river, species, format, and a starting price, and the two guides' phone numbers close the page.

02 · Structure

One page, five decisions.

  1. 01

    Hero

    Location, coordinates, headline, a one-paragraph summary, and two actions: check dates, or see the trips.

  2. 02

    Ethos

    One sentence about who the crew is, and three quick facts about rivers, skill levels, and gear.

  3. 03

    Featured trips

    A horizontal set of trip cards by river, from walk-and-wade days on the Deschutes to multi-day John Day floats, each opening to more detail.

  4. 04

    Raft rentals

    The self-guided option: rigged rafts, shuttle and delivery, and local knowledge.

  5. 05

    Guides and booking

    Short, human guide profiles, then direct phone numbers and email.

03 · Visual system

River at dusk, set in type.

  • Colour. Near-black greens named after the water itself, with sand for type, moss for labels, and one amber accent for the word that matters and the button that books.
  • Type. Anton at poster scale for the headline, Archivo for reading, and Space Mono for gauge readings, coordinates, and section labels.
  • Instrument details. A side rail with the name set vertically, a section indicator, and a flow and temperature readout give the page the feel of a river gauge. The readout is a design element, not live data.

04 · Responsive and build

A single file, on purpose.

  • The whole concept is one self-contained HTML file with its styles inline, so it loads in a single request beyond its fonts.
  • Below 860px the side rail gives way to a menu button and the layout restacks for a phone.
  • Reduced-motion rules are included, so the loading sequence and scroll effects stand down for visitors who ask for less movement.

05 · Status

Concept redesign.

Little Creek Outfitters is a real business. This project is a White Hill concept and is not the outfitter's official website. It is labeled as a concept in the footer of the build.

Next project

Kyanna Swendseid

Start here

Start with a 30-minute call. Leave with a clear scope.

Tell White Hill what the business needs. You get a defined scope, a fixed quote where one applies, and a clear next step.

Book a 30-minute call Send project details hello@whitehillweb.com