The quote went quiet
You drove out there, you measured it, you priced it, you sent it. Then the season got busy and nobody ever heard yes or no.
Revenue recovery for owner-led trades+ Recover · Capture · Prevent+ In pilot validation
You sent the estimate. Then nothing.
Every quote you sent and never heard back on is work you already paid for. White Hill finds it in the systems you already use and tells you what needs a decision today. You approve every message.
Begin ascent
02Ground truthELEV 480 FT
The next job is usually already in your business. It is sitting in a quote you sent in June, an email you meant to answer, a name on a legal pad in the truck.
The lead never landed
A form came in at 9:40 on a Tuesday night. It sat under forty other emails until it was too late to matter.
The “later” never came back
They said call me in the spring. Spring came. Nothing reminded anybody, and they hired whoever called first.
Nobody has time to chase it
You are running crews and bidding work. Reading back through old records is not the job, so it never gets done.
This is the problem White Hill is being built and tested against
03The costELEV 760 FT
You didn’t lose a lead. You paid for this one.
A missed lead costs you the chance and nothing else. An estimate costs you the drive, the hour on site, and the evening pricing it — and that money is gone whether they ever answer or not. Unanswered quotes are the most expensive thing in the business, and the only ones nobody counts.
Your arithmetic
Change any number · nothing is sent or saved
Estimates a year that never got an answer
48
Work you priced. Outcome unknown.
Quoted work sitting with no outcome
$72,000
Per year · at the numbers you entered
Plenty of those were always going to be a no.
That is the honest part, and it is also the point. Right now nobody knows which ones. The yes is in there with the no, and both are treated exactly the same way: forgotten. Finding out costs an owner more evenings than anyone has.
Arithmetic on numbers you entered. Not a measurement of your business, not a claim about what White Hill would find, and not a promise of recovered revenue
04What White Hill doesELEV 1,120 FT
Recover. Capture. Prevent.
Right now you are the only thing standing between a good job and the crack it falls through. Three jobs run quietly in the background on records your business already produces, so that stops being true. Nothing to enter twice. No new system for anyone to learn.
01
Recover
The first time it reads your history, White Hill pulls out everything that never reached an answer: estimates with no outcome, conversations that stopped halfway, the customers who said call me later, quotes never accepted or declined, and past customers due for the service again. This is the part that surprises owners. The backlog you already earned
02
Capture
From then on it keeps watching and picks up new leads, estimates, replies, appointments, jobs, and revenue events as they arrive. You do not enter them, remember them, or forward them anywhere. Every item keeps a link back to the record it came from, so you can always check its work. Connect once, then it watches
03
Prevent
Every opportunity stays tracked until it reaches a real ending: won, lost, postponed, do not contact, or needs a person. A lost job is fine. A job that quietly evaporated because a week got busy is not. Anything uncertain lands in front of you instead of being guessed at. Nothing drops silently again
05Connect onceELEV 1,380 FT
You authorize. It does the rest.
Setup is a conversation, not a migration project. You say which systems White Hill may read and how far back it may look. That is the whole of your job. Everything below this line is the product’s job, and one line at the bottom is yours.
01
Read approved sources
White Hill02
Sort what matters
White Hill03
Match the same customer
White Hill04
Merge the duplicates
White Hill05
Keep the source evidence
White Hill06
Track to an outcome
White Hill07
Report what happened
White Hill∆
Say yes or no
YouAdding a new kind of source is a reusable connector and a mapping file, not a rebuild for your business. White Hill is one product with one core. What differs between two businesses is configuration: which sources are on, how far back to look, what counts as an opportunity in your trade, which channels and hours are allowed, and who approves what.
No connector is live yet. The first real source will be chosen by the first signed pilot, not promised in advance
06Raw groundELEV 1,570 FT
Your records are a mess. Good.
Nobody in this trade keeps a tidy database, and a product that needs one is useless on a real job site. White Hill starts with what actually exists: an export with three spellings of the same customer, a status column somebody invented, a date in the wrong format. It reads what it can, keeps a pointer back to the original row, and hands you anything it is not sure about instead of quietly making it up.
SRC-01 / Raw export rowRead, never overwritten
The original row is never edited. What White Hill concluded and what the source actually said stay separate, so you can always check its work.
SRC-02 / Not sureSent to a person
When the data does not fit a rule, White Hill stops. An unclear record becomes one line in your report, not a wrong assumption buried in a database.
CSV & system exports+ Approved inbox events+ Web forms+ Schedules & appointments+ Job & invoice records+ Spreadsheets
Synthetic sample records. Field names and values come from the product’s own test fixtures, not from any business
07One synthetic day, start to finishELEV 1,760 FT
STEP 01 / Approved sources5 records read
Whatever you already use, read once.
ExportEstimate listQuote NR-1042 · sent 43 days ago · no answer recorded
Web formNew service requestPump symptoms and a service address, received 9:30pm
ExportOpen estimateAwaiting a decision for 12 days
ScheduleSite visit bookedCustomer booked it themselves. No message was sent.
ExportUnreadable rowA status nobody has seen before
Read-only. White Hill never edits, deletes, or writes back to a source system.
Step 01 · SourcesSynthetic example · Open sheet
STEP 02 / Discovery5 opportunities
Sorted into the three lanes, with the receipt attached.
RecoverHomeowner 101Estimate sent, then a question nobody answered$4,200
CaptureProperty Manager 102New request from the website form$1,850
CaptureRanch 104Booked a site visit without being asked$2,400
PreventFarm 103Open estimate, no answer either way$7,600
PreventUnclassified 105No rule matched this recordNot estimated
Every line points back to the exact source record it came from. A value White Hill does not know is shown as unknown, never as zero.
Step 02 · DiscoverySynthetic example · Open sheet
STEP 03 / Daily owner reportNorth Ridge Well & Pump (Synthetic)
Two minutes with coffee, not another CRM to run.
Verified revenue$0Source-backed only
Unverified pipeline$16,050An estimate, not money
Needs you3Decisions waiting
Recover$4,2001 opportunity
Capture$4,2502 opportunities
Prevent$7,6002 opportunities
Pipeline and revenue are never added together. Verified revenue counts only what a source record can prove, which is why it reads zero here.
Step 03 · Owner reportSynthetic example · Open sheet
STEP 04 / What needs youNothing sent yet
Three decisions. All of them yours.
Homeowner 101 · $4,200Ready for approval
A follow-up is drafted and passed every permission check. It will not go anywhere until you approve it.
Evidence: estimate-NR-1042-v1 · confidence 0.91
Farm 103 · $7,600Blocked on purpose
No recorded permission covers this contact, so White Hill refused to prepare one. Fix the permission or leave it alone.
Evidence: estimate-NR-3311-v1 · confidence 0.77
Unclassified 105 · not estimatedNeeds a human
No rule matched this record. White Hill made no assumption and took no action.
Evidence: contact-NR-9999-v1 · confidence 0.00
A blocked item can never be approved into a send. Lifting a block means fixing the underlying permission, not overriding it.
Step 04 · Your callSynthetic example · Open sheet
Synthetic sample data from the product’s own test fixtures. No real business, customer, or result is shown
Nothing is sent to a customer without human approval
08The numberELEV 2,140 FT
Verified revenue · synthetic sample day
$0
Unverified pipeline · same day
$16,050
Synthetic sample day · product test fixturesThe two are never added together
Most software would have led with the other number. It looks better, and $16,050 is a real output of a real sample day — it is just not money. It is what open opportunities are estimated to be worth, before anyone has said yes.
Revenue only counts here when a source record can prove it. On this sample day nothing had been confirmed yet, so the honest answer is zero, and zero is what it prints. A report you can trust when it is boring is the only kind worth reading when it is not.
- Estimated pipelineLabeled unverified
- Verified revenueSource-backed only
- Added togetherNever
- Value White Hill does not knowShown as unknown
- Every reported numberTraceable to records
What the same synthetic day actually did
5 opportunities
Five records read, five opportunities tracked, three of them waiting on a decision from the owner, and not one message sent by White Hill. That is the whole of a normal day, and it is meant to be small enough to read with coffee.
- Records read today5
- Opportunities tracked5
- Booked by the customer1
- Messages sent by White Hill0
- Waiting on your decision3
Figures come from the product’s synthetic test fixtures. White Hill has no customers and no verified revenue to report
09Pilot 0ELEV 2,480 FT
Six steps. You can stop at any of them.
A Recovery Pilot is a small, scoped test with a written stop date and a written deletion date. It is not a contract, not a migration, and not a subscription. The point is to find out whether there is real work sitting unanswered in your records, using the smallest slice of data that can answer that honestly.
Step 01 / You
Authorize
You put in writing which systems White Hill may read, how far back, how long the pilot runs, when access ends, and when the data is deleted. Nothing is touched before that document exists and you have signed it.
Written scope, stop date, deletion date
Step 02 / Together
Connect small
Usually one export from wherever your estimates already live. No integration project, no cleanup, nothing new for your crew to learn. Read-only, and no other part of your business is touched.
One export · read-only
Step 03 / White Hill
Discover
White Hill reads that window and hands you a list of the work it believes never got an answer — each line with the exact source record behind it and how confident it is.
Evidence on every line
Step 04 / You
Review
You go down the list and say what it got right, what it got wrong, and what it missed. You know your customers and it does not. This is the step where the product actually learns your trade.
Your judgment, not ours
Step 05 / Together
Measure
Count what was found, how much was worth acting on, how much of your time it cost, and what actually came of it. Real numbers, written down, including the disappointing ones.
Honest measurement
Step 06 / You
Decide
Continue, change the scope, or stop and delete. If the pilot shows there is nothing worth recovering in your records, that is a real answer and you will be told so instead of sold a subscription.
Stopping is a valid result
White Hill is in pilot validation. No external pilot has run yet and there are no results to report
No message reaches a customer during a pilot without your explicit approval
Stopping at any step is a normal outcome, not a negotiation
The goal is not another dashboard to check. It is that no job worth having quietly disappears.
10Straight answersELEV 2,760 FT
Before you ask. The plain version.
Who is this actually for?
Estimate-driven trades where the jobs are worth real money and follow-up depends on whoever remembers. Roughly twenty or more estimates a month, owner-led or a small team, no sales department. If the owner still answers the phone, that is the shape.
Tree service+ Septic+ Fencing+ Hardscape+ Excavation+ Concrete+ Irrigation+ Well drilling+ Land clearing+ Specialty fabrication
Can I buy it today?
No. There is no signup, no pricing page, and no self-serve product. White Hill is in pilot validation. What is on offer right now is a scoped pilot with a written stop date, for a small number of owner-led trade businesses. If that is not what you want, this is the wrong week to talk.
What does it cost?
Pricing is not set. What a subscription should cost is one of the questions the pilots exist to answer, and quoting you a number before that would be making it up. Whatever a pilot involves is written down and agreed before anything starts, and you can stop at any step.
Will it message my customers?
Not on its own, and not by accident. White Hill can draft a follow-up and check it against permission, consent, suppression, and your business hours — then it stops and waits for you. Nothing is sent without a person approving it. An item blocked by a permission check cannot be approved into a send at all; the only way forward is fixing the underlying permission.
Do I have to clean up my records or switch systems?
No, and please don’t. White Hill starts with your records exactly as they are: three spellings of the same customer, a status column somebody invented, dates in two formats. Access is read-only. It never edits a record, never deletes one, and never writes anything back into a system you run your business on.
What happens to my data when it’s over?
The written scope names a stop date and a deletion date before you grant any access at all. On that date the pilot data is deleted and the deletion is evidenced. Extending it takes a new written scope, not silence.
Are the numbers on this site real results?
No. Every figure, business name, and record shown here is synthetic sample data from the product’s own test fixtures. White Hill has run no external pilot, has no case studies, no testimonials, and no verified customer revenue. Here is the full list of what we cannot claim.
If a pilot shows there is nothing worth recovering in your records, that is a real answer and you will be told so plainly
11StartELEV 2,990 FT
Find out what’s still out there.
Tell us what you do and where your estimates live today. You’ll get a plain answer within one business day about whether a Recovery Pilot makes sense for your business, and exactly what it would involve. If the answer is no, you’ll get that instead.
- 01You send this form. No data, no access, no account.
- 02A twenty-minute call, with Ian. Nothing is connected and nothing is read.
- 03If it fits, you get a written scope naming the one source, the date range, the stop date and the deletion date. You sign it or you don’t.
- 04One read-only export. Usually just your estimates.
- 05You get a list of the work that never got an answer, with the source record behind every line.
- 06You decide: continue, narrow it, or stop and delete.
Nothing is read before you sign a scope
Read-only access, nothing written back
Nothing sent to your customers without you
A stop date and a deletion date in writing
No jargon, no pressure, no subscription
Who you’re writing to
Ian Ricketts
Founder / White Hill“I’ve been creative my whole life. It turned into a clothing brand right out of college, and that pulled me into everything behind it: screen printing, apparel manufacturing, helping run print shops and starting new ones. Graphic design turned into branding. Somewhere in there I taught myself engineering and development, because I wanted to build the tools, not just the look.
Working with owners across the Pacific Northwest, I kept running into the same thing. It was never the marketing, and it was never that they needed more leads. It was the quote from six weeks ago that nobody ever chased. That is the problem White Hill is being built to solve, and right now I am looking for a handful of trade businesses willing to test whether it actually works on real records. Every message on this page comes straight to me.”